Marketing can be based on varying depths of truth. Generally speaking, the great... | Hacker News

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		arthurofbabylon on Jan 16, 2019 \| parent \| context \| favorite \| on: WeWork’s CEO Makes Millions as Landlord to WeWork Marketing can be based on varying depths of truth. Generally speaking, the greater the depth the greater the long term value and efficacy of the marketing. (Marketing is not always a veneer.)

_m96l on Jan 16, 2019 [–]

Either way, the truth value can be deduced by taking a hard, penetrating, objective look at the commercial entity, its policies, actions, and impacts.

It is not ascertained by buying into the shallowest outer layer of its marketing veneer.

arthurofbabylon on Jan 16, 2019 | [–]

Absolutely.

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