Well written apology but despite that I'd still be very concerned that a company entrusted with so much sensitive personal data can get this so wildly wrong and then also get the initial responses to the very predictable negative reaction so wrong.
Did nobody in the room speak up? Is this a culture problem too?
To have a chance at winning back trust these guys need to make deleting accounts instantly their next feature and make confidentiality the first priority in everything they do - and that means doing it not just marketing it.
They probably also need to hire someone to tell the CEO "No!" the next time if nobody else is prepared to. It seems likely there will be a next time if this one didn't set off alarm bells.
Did nobody in the room speak up? Is this a culture problem too?
To have a chance at winning back trust these guys need to make deleting accounts instantly their next feature and make confidentiality the first priority in everything they do - and that means doing it not just marketing it.
They probably also need to hire someone to tell the CEO "No!" the next time if nobody else is prepared to. It seems likely there will be a next time if this one didn't set off alarm bells.