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“Instead of asking how do we increase the adoption of a product or feature? You could instead consider - what are some of things preventing adoption?“

  What if I started with “ what are some of things preventing adoption?“ Would I be incorrectly inverting? But you did say always invert.


If you started with "what is preventing adoption?" you would explore the answers to that question first, and then would still gain additional insight from asking "how do I increase adoption?".




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