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> It should be 10%? 20? 5%? What will be an acceptable %? Who decides that? What's the framework for deciding that?

The framework is called competition. If Apple's IAP billing or the whole app store in general faced any competition on iOS they wouldn't be able to charge anywhere close to 30%.

But Apple designed their platform specifically to prevent that, to retain a tight grip over app distribution and billing.

> I see one solution, and it's far fetched, developers/companies should fund and push for an alternative open platform, along with phone/device makers.

Good solution, but we won't get to it. The moat of Apple-Google mobile duopoly is way too massive to overcome naturally at this point. We need some regulation to reign this in. Mobile computing is just as essential as telephony and internet access. We can't have two companies dictating the rules of the game for the whole economy.



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