Well the job they have to do before I waste my time scheduling a meeting with your sales dude is 1) convince me that your product is valuable and 2) convince me that the ballpark pricing is workable for me.
You can really only know a car by test driving it. But that doesn't meant that Toyota doesn't publish photos of its interiors and asks you to schedule a test drive before finding out the price. I can quickly find out what cars might be suitable for my needs given their properties and their pricing, and THEN commit my time to test driving the best candidates. If you just say "Believe me. This is the best car. People are saying what a great car this is. This is a car that you'll come in and you'll test drive, and you'll say that you've never even seen a car this good." Well I'm just going to ignore you.
You can really only know a car by test driving it. But that doesn't meant that Toyota doesn't publish photos of its interiors and asks you to schedule a test drive before finding out the price. I can quickly find out what cars might be suitable for my needs given their properties and their pricing, and THEN commit my time to test driving the best candidates. If you just say "Believe me. This is the best car. People are saying what a great car this is. This is a car that you'll come in and you'll test drive, and you'll say that you've never even seen a car this good." Well I'm just going to ignore you.