> traditional marketing relies on a thing where the marketer tries to sell the consumer some feature of a product in a way that does not involve delving into details of the product...To a nerd, that avoidance is a very bad thing, because a nerd prides himself on knowing the details.
I agree. Make the details hierarchically drill-down. Have a summary list of features and selling points, and one can click on each one to get incrementally finer detail. Multiple levels may be needed.
If the company is afraid of details, then don't bother trying to sell to nerds. You'll have to trick their clueless bosses instead using vague buzzwords and smiling lying fashionable actors. "If you select our product, you'll look 'in' and cool! Look at our fancy UI animations, the buttons look made of Flubber!"
I agree. Make the details hierarchically drill-down. Have a summary list of features and selling points, and one can click on each one to get incrementally finer detail. Multiple levels may be needed.
If the company is afraid of details, then don't bother trying to sell to nerds. You'll have to trick their clueless bosses instead using vague buzzwords and smiling lying fashionable actors. "If you select our product, you'll look 'in' and cool! Look at our fancy UI animations, the buttons look made of Flubber!"