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I did some research on the aesthetic properties of WOW. one conclisoon I came to…

An aesthetic image such as a painting tends to be either low saturation/high lightness contrast or high saturation/low lightness contrast. One reason this is true is that nature tends to follow the same rules.

WoW was one of the first games to feature regularly high saturation plus high lightness contrast. This combination is difficult to maintain but has a particular appeal.



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