I'm saying there's a difference between blocking 10 people and 10,000, or 1 million. And I'm saying that technological change allows the latter, and we need to be cognizant of that when we decide what we're going to accept in society.
The scale means we need to get the reasons to discriminate exactly right. This is society fracturing/shaping technology here.
We've struggled to get to the point where we can legally say "No discrimination vs skin colour/sex/sexual orientation etc etc".
Facial recognition AND being able to build your own Farley files for every individual means you can discriminate on any other factoid you want.
The obvious "No woke/lefties" or "No conservative/righties" lines are obvious drawcards but the filter could be about anything - however trite - with whatever timescale.
Did you say something negative on social media 10 years ago, about a flavour of chewing gum? You and everyone who liked/shared your comment are banned from that brand structure now!
Did the mother brand even own the brand you dissed at the time you made the comment? Irrelevant! Timescale for selection of candidates for banning AND implementation of ban is completely arbitrary too!
But I think the parents 4 questions are still an appropriate starting point for productive discussion. Are these rights that an individual or organization has? Technology is secondary.
If your answer is yes to all 4 is yes, the answer to 5 is also yes.
If your no or conditional to some of them, then you can discuss where the line should be drawn (e.g. numbers, characteristics, or technology allowed)