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Basically McNamara fallacy but more subject specific:

https://en.wikipedia.org/wiki/McNamara_fallacy

The KPI is a measurement tool not a goal.

If you run a race, your goal should not be to beat ussain bolt's record, your goal should be winning with your best possible time which could or could not be much better than usain's. It is your coach who is supposed to measure you and observe how you are running and training and help you adjust that based on his/her expertise on the subject that is supposed to use usain's record as a measuing stick as they help you adjust and adapt to break the record.



This.

Step 1: measure only that which can be easily measured Step 2: ignore what can't be easily measured Step 3: assume that which cannot be easily measured is unimportant Step 4: assume that which cannot be easily measured is not even real

Plus yeah, also Goodwin's Law.


Cool. I'd not seen that one before. I was going to link to Goodhart's Law, but the McNamara fallacy seems broader and more interesting. Thanks.




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