I think they’re a lawsuit startup, as in funded in service of the speculative opportunity of favorable court case and/or political outcomes stemming from their intentional behaviors. Think Uber being funded to set case precedent versus taxis, in order to pave the way to deprecating humans taxi drivers in favor of robots. VCs love speculation and Beep’s PR has been quite effective at riding the coattails of pre-existing beliefs to push for their desired legal outcomes, from which they would profit.