Why, “Start coding already!” rather than something like, “Start writing already?” I think half the barrier to people building sites is that they think they need to know how to code, and that seems scary, but they do know what they want to write, and that seems more approachable.
OP here. Oooh that’s a good suggestion. Yeah it’s hard to shed the webdev persona and see it through fresh eyes—even though I specifically tried to do just that!
