The thing is that there are enough people who are good enough enterprise CRUD developers - especially for remote roles and/or outsourced developers - that it’s hard to stand out from the crowd or command increasingly higher salaries. Gen AI has made the problem worse.
Even if you are targeting a major tech, if you are trying to differentiate yourself by how well you can reverse a btree on the white board, there are plenty of people who can do the same. It’s not a differentiator that you have previous experience in BigTech any more. So do thousands of others.
Is it? I don't know anyone who can code proficiently outside of people who work tech jobs (or used to).