I do trust that you earnestly believe in the importance of ethics in AI - but at the same time, I think that may be causing you to assume that the average person cares just as much or similarly.

I've seen the same phenomenon play out in health-tech startup space. The mission is to "do good", but at the end of the day, for most leaders it's just a business and for most employees it's just a job. In fact, usually the ones who care more than that end up burning out and leaving.